INSIGHTS

This article is in continuation of my previous article “ What is Brand Value and How to enhance it” . The resources of a business such as...

Everybody wants it! Many Struggle to achieve it! Few attain it! Brand Value is an enormously important subject matter amongst businesses,...

Sakshi Sharma, an intern at Khurana & Khurana, Advocates and IP Attorneys looks into the concept of Brand Valuation, its history,...